Why Umbraco is the Preferred Choice for Content Editors and Marketers


You're searching for a content management system (CMS), but there are many options. The fact that there are many ways to publish, modify, and market information effectively is understandable, given that it is the lifeblood of the internet.

Umbraco is one of the CMSs we've found among all those on the market. Umbraco is an open-source content management system (CMS) that was designed to be as adaptable as possible. It is popular among content editors, marketers, and developers due to its simple interface and out-of-the-box functionality.

They are free to personalize the content editing process thanks to this CMS. We, as Umbraco Gold partners, love using a handful of amazing Umbraco features to simplify our content management tasks.

They can make content editing and marketing simple to do when used properly. Keep reading to know more about this platform and why content editors and marketers love it!

What is Umbraco CMS?

Umbraco is a platform for open-source content management systems (CMS) that allows for distributing information on intranets and the World Wide Web. Niels Hartvig began working on it in 2000, and in 2004 it was made available as open-source software. Umbraco CMS is the open-source, free variant of Umbraco, a flexible, safe, and extensible content management system.

This platform is written on ASP.NET and C# content management system that runs on the .NET platform from Microsoft. Umbraco provides exceptional scalability, security, and flexibility to developers.

It provides users and content creators with an easy-to-use interface and an effortless editing experience, earning it the tagline "the friendly CMS." The CMS is not just upgraded and built by Umbraco HQ but also by a committed online developer community.

A group of professionals at Umbraco HQ, the organization that created the CMS, manage Umbraco. However, because Umbraco is open-source, anyone can contribute to the CMS's development, and a committed global community creates it.

Umbraco's one-of-a-kind features that Editors and Marketers love!

Incorporating visually appealing images into content pages!

It's crucial to include some relevant images on your website to make it fascinating and vibrant. Doing so is simple by adding the images to the Umbraco Media Library. Choose the Media Section from the main menu's left side to go to it.

You can drag and drop the photographs to add to the media library depending on the kind of files that the website allows. After completing this, you must set up your content and include the photos on the appropriate pages. Give the picture a description and a title so that Google and other search engines can boost the page's rating.

And, done - you can add some visually appealing images while also boosting your SERP rankings.

Edit like a PRO!

With Umbraco, you can build pages and replace media assets like forms, videos, and photos without having to bother your web developer. You can quickly click to create or upload any kind of page, template, or media you require! It features a Umbraco grid editor, so you don't have to bother about layouts.

It implies that you will be able to design structured page layouts in the Umbraco backend that will display on any device that loads your page, be it a desktop, smartphone, or tablet! As a result, you can relax knowing that your website is always responsive and complies with Google's standards.

Image cropper for easy image resizing!

It's crucial to keep in mind that Umbraco editors have different levels of technological experience while designing the Umbraco experience for them.

While some editors may have dabbled in Photoshop and find that cropping a picture is second nature to them, other editors may feel completely lost when trying to get an image the perfect size. For all the Umbraco content editors trying to make this work simpler, Umbraco's image cropper data type can help you out.

The picture cropper helps them to choose predefined crops and select focal points rather than relying on the media picker data type, which provides no extra control.

For popular image placements or thumbnails, you can easily select the appropriate dimensions, and the Umbraco content editor will quickly produce cropped images that are absolutely correct.

Seamless user management!

More employees will require access to the CMS as teams work together to create content and implement fresh concepts. And when access increases, the main issue becomes who monitors the additional alterations being made to the content. Further, who is in charge of monitoring any modifications that stray from established design guidelines?

User permissions have a role in this. According to their required level of site authority, Umbraco admins can set several access levels for site editors. This means that certain editors might only have access to a select range of content, but others might have total control over the website.

It promotes equilibrium between a brief editorial and all parties involved, including editors, authors, designers, and marketers.

Seamless Integration to scale up your Umbraco marketing game!

A "one-size-fits-all" CMS is not what Umbraco is. This platform enables you to connect your website to current, paid-for, third-party digital marketing tools.

Umbraco's marketing suite can effortlessly combine your eCommerce system, analytics, and email system, which helps you streamline all your marketing tasks and keep you updated with real-time analytics to ensure improved marketing initiatives for your business.

Additionally, it features a vast selection of add-ons, packages, and extensions, including games and banners for promotions, that can help you maximize your promotions and boost your marketing game.

Easy updates (Along with Quick Preview)

Almost all digital marketers understand the importance of being able to write and publish blog posts or videos without having to arrange a time with one of our developers and without requiring any kind of technical knowledge. Not to worry! Umbraco Editors and marketers can simply develop and alter pages thanks to Umbraco's user-friendly interface.

This platform offers a broad variety of content templates, including text, video, and image blocks, as well as several headings and styles that are fully adjustable, giving you the entire control over how to build your website and choose the design of your web pages.

Prior to publication, you can even preview the page to check how it appears on various devices.

Optimizations become easier with Umbraco!

Umbraco CMS features include a one-of-a-kind "Simple to optimize content" feature that makes optimizing content easier and even boosts SERP rankings. This feature allows marketers to easily optimize their website content for search engines, which can improve their website's visibility and drive more traffic.

It allows marketers to quickly and easily edit the meta title and description of each page on their website. These meta tags are important for search engine optimization (SEO) as they offer a brief summary of the content on a page and help search engines understand what the page is about.

Apart from editing meta tags, Umbraco CMS also allows marketers to easily add and manage keywords on each page. With this optimization Umbraco CMS feature, marketers can easily improve the SEO of their website and attract more visitors. It can lead to increased brand awareness, higher website traffic, and more sales or conversions.

Better hierarchy to simplify Umbraco content management

Since links are content items just like any other page, editors should have easy access to updating or renaming links. Making modifications shouldn't need a developer's skill set.

So with Umbraco CMS, editors can easily add a new page to the content tree utilizing any of the currently available page kinds, and navigation within Umbraco maintains the site content tree. Additionally, it's simple to make modifications if the navigation label modifications, whether they want to change the term or move pages within the content tree.

Regardless of the objective, having access to the content tree enables teams to change the internal organization of their sites as well as their Umbraco email marketing and other digital or technological strategies.

Nested Content to Simplify Content Editing!

In Umbraco, its nested content feature allows content editors to create nested content structures within a single document. This feature is useful when you need to create content with a hierarchical structure or when you want to reuse a particular set of content in multiple places on a website.

With nested content, you can create a type with fields allowing the editors to add child content items within the parent item. These child items can also have their own fields, and you can add, edit, or delete them independently from the parent item.

For example, suppose you have a page that requires multiple sections of content, such as a hero section, a main content section, and a call-to-action section. In that case, you can create a parent content item for the page and use nested content to add each of these sections as child items within the parent item. This makes it easy for editors to manage the content for each section and maintain consistency across the site.

Overall, nested content is a powerful Umbraco feature that enables content editors to easily create complex, structured content.

Umbraco's Rich Text Editor

Umbraco's TinyMCE editor is a rich text editor that is designed to make it easy for editors to create and edit content within the Umbraco content management system. It is a very responsive, speedy, and dynamic text editor and functions in a similar manner to an MS Word document, and provides a variety of alignment settings.

Editors can readily change the content format on various pages. Umbraco development allows editors to design unique formatting styles for things like subtitles, page titles, hyperlinks, and headings, which are typically not included by default in any rich text editor.

One of the key benefits of TinyMCE is that it is highly customizable, allowing editors to tailor it to the specific needs of their project. It can include adding custom formatting options or integrating with other third-party tools and services.

Overall, Umbraco's TinyMCE editor is a powerful tool for Umbraco content editors, providing a user-friendly interface for creating and editing content within the Umbraco CMS. Its flexibility and customizability make it a popular choice for developers looking to create a rich and engaging content editing experience for their clients.

Does the future of Umbraco look bright?

Umbraco's future and present circumstances both appear promising. Umbraco has a solid base and an enthusiastic user and developer community. The platform is likely to have a successful future if it keeps developing and adapting to the changing needs and trends.

Umbraco may become increasingly popular as more companies explore open-source alternatives to proprietary CMS platforms. We're confident this is a wonderful combination that will ensure Umbraco stays current because they have pertinent experience and a genuine passion for open-source software.

Hopefully, there will be more efforts to make Umbraco simpler for non-technical users in the future, continuing this trend.


Content management systems are more than just pieces of software; they are significant collaborative tools created to improve the efficiency of editing, publication, marketing, and communication.

And Umbraco's marketing suite and rich text editor manage to do it well, which makes it easier for businesses to collaborate on various activities. Here we have listed 10 Umbraco features for editors and marketers. And the list goes on & on. So, with all these features, you have come to know why Umbraco is popular among editors and marketers.

If you are looking to know more about how Umbraco CMS can help you streamline your editing and Umbraco marketing activities, then you can reach out to Giriraj Digital. We are one of the leading Umbraco Gold Partner with expert developers and editors in our team who will help you out.

To know more about it, book a free consultation call right away!

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